Lauren Brocious

How To Build Your Brand

Lauren Brocious
How To Build Your Brand

HI EVERYONE!

It has been a while since I have sat down and just wrote. I have been so busy with getting ready for school, working, and making repairs to the home. I’m so happy to be sitting down and just letting my thoughts flow freely.

I often get asked about how I have built my brand of Lauren Brocious. It’s not nearly where I want it to be but it is getting there. I am striving for progress and NOT perfection. I believe that marketing myself has been one of the best things I have ever done to help my professional career. It has helped me make connections and build relationships.

I started marketing myself when I was young. When I was 16, I asked my dad to make business cards for me. I wanted to get into the communications industry but I always thought it looked so unprofessional not having any slip of paper or pen to give these business professionals

After starting my blog and YouTube, I did a lot of research about how to expand a brand and how to really reach a network of people. I made sure to target my audience and to really make content that I felt proud of. I can say to this very day I still do the exact same techniques.

Four years later, I have now learned from my mistakes and have refocused some of my marketing techniques. I would not call myself a professional by any means but I do believe that I do have some insight on marketing in a professional environment.

With this being said, here are my top tips:

1) Start by establishing your brand. Pick a name you want and stay consistent. If you want to market yourself, change your social media handles to a consistent and memorable phrase. Mine is simply my name, @laurenebrocious. This helps people find me on every social media platform and they will know they found the right person.

2) Decide what content you want to create and stick to it. Create content that you enjoy making but also is relevant to other people. If your content is centered about yourself, chances are people aren’t going to relate to it as much. Think to yourself what you want to create and will you still want to create this type of content two years from now?

3) Find your target audience. After you find out what content you want to create, make sure you are finding out what your target audience you want to appeal to. Your target audience is otherwise known as your demographic that your content is geared towards. Look at your posts and figure out what age range you want your content to appeal to. This helps create specific content that will get followers to feel like your content is more personalized for them.

4) NETWORK NETWORK NETWORK. Don’t be afraid to reach out and talk to other bloggers and content creators. Talking has really helped me help get to know more about the industry. People have given me lots of insight on things I would have never thought about.

I hope these tips helped and you enjoyed this and you can apply this to your personal brand.

XOXO LB

4) NETWORK NETWORK NETWORK. Don’t be afraid to reach out and talk to other bloggers and content creators. Talking has really helped me help get to know more about the industry. People have given me lots of insight on things I would have never thought about.

I hope these tips helped and you enjoyed this and you can apply this to your personal brand.

XOXO LB